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Toxic Beauty: How Cosmetics and... Hardcover by Samuel S. Epstein MD...

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Not Just a Pretty Face: The Ugly Side... Paperback by Stacy Malkan
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Think of companies that plaster pink ribbons on their products in support of breast cancer research - yet their products fill the air with toxins, or perhaps they give a penny for each item sold and the items contain ingredients that are or have been studied as contributors to breast cancer. Ironically, the charitable cause of choice for the major cosmetics companies, from Avon to Aveda, to Channel to Mary Kay to Revlon, just happens to be breast cancer -- the now famous pink-ribbon campaign popularized by Estée Lauder and the editor-in-chief of Self magazine has created a major conundrum. 
For example, for almost two decades, the Personal Care Products Council (cosmetic companies’ lobbyist) has sponsored the American Cancer Society's “Look Good ... Feel Better campaign,” which offers a big bag of free cosmetics and beauty workshops to patients who undergo chemotherapy and radiation. My bag was filled with a disclaimer about the costly products that contained all sorts of chemicals (unfortunately excluding taxol, it would be so much easier to use on my cheeks than through my veins).
Can you name a few PINKWASHERS, there is L’oreal, Avon, Revlon, Estée Lauder, Ford, to name a few - can you name others?

Pinkwashing (peenk+woshing)

-noun

1. a term used to describe the activities of companies and groups that position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may be contributing to rising rates of the disease.

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